How can we optimise a portfolio of 1600 brand assets as a platform for growth?

A global industrial products company were struggling to focus. Viewing their complex portfolio through an economic lens, they risked culling valuable propositions.

We analysed the portfolio through three ‘future-facing’ lenses –

  • customer saliency,
  • broader macro trends,
  • financial data.

We identified opportunities for growth at different stages of development. This included under-the-radar propositions that were glimpses of the future marketplace. All stakeholders were able to align around an externally-driven portfolio strategy. Our client felt confident stepping forward, knowing that their assets could drive growth, .