what we do – innovation

We help our clients to make innovation happen

deliver rapid innovation
to fill pipelines, accelerate projects, and unlock value
create a growth strategy and culture
to build and exploit sustainable competitive advantage
build for the future
by harnessing next generation capabilities, technologies and business models

what we do – enterprise

We help our clients to build commercial skills and new propositions

tailored training
Up-skill people and define & de-risk opportunities
accelerator programmes
Deliver sustainable and impactful commercialisation initiatives
venture support
Access mentors, market specialists and domain experts

We like to leave behind more than just a problem solved. We’re happiest when our clients change how they think about their organisation, and how they mobilise people to innovate.

That’s why so many of our client relationships last for years.

our people

We are a unique collective of strategists, technologists and design thinkers who together have delivered more than 700 projects.

We believe this experience can’t be packaged up or applied second-hand. That’s why we don’t hand off projects or sell a standardised approach.

We like doing the work, down to the nitty gritty with our clients, because we know that’s what works best. And because we’re intrigued by the details of how things, people and organisations work, and how they could be even better.

Nick Duggan

Louis French

Chris Thompson

Bill Sermon

how we think

We treat each innovation case as unique and are always eager and curious to get under its skin. We think innovation should be guided by principles – not prescribed by process

Explore the bigger picture – befriend complexity and spot opportunities

Iterate and prototype ideas – be responsive and learn fast

Maximise the potential – flexibility, scalability and efficiency

To build and curate a portfolio that matches the ambition of the strategy.

Accelerate or stop projects – focus on what matters most

And always – learn from, develop with and deliver for people

who we help

We work across markets, sectors and geographies.

We support businesses who want to beat the fade. Ambitious challengers who want to lead. New entrants who want to disrupt.

We partner with universities, GOs and NGOs to enhance the delivery of social, economic and environmental impact.

Increasingly, we find ourselves helping groups of clients and partners solve shared, ‘system’ level problems.

Innovation challenges and opportunities are increasingly inter-connected across sectors and spaces – innovation won’t happen in isolation.

recent projects

How to enable a systemic response to anti-microbial resistance?
How do you build an effective hardware accelerator and incubator programme?
How can we make a university ‘open for business’?
How do you accelerate a med-tech innovation into a multi-million pound business?
How can we scale a start up to take on Google at its own game?
How to disrupt an established generic pharmaceutical market?
How can we make open innovation more impactful and core to our strategy?
How can we optimise a portfolio of 1600 brand assets as a platform for growth?
How to de-risk and enable the uptake of autonomous systems?
How can we accelerate the decarbonisation of the UK energy system?

talk to us

Or come visit us at our offices in the heart of London’s innovation district.

visit us

The Brew \ 163 City Road
London \ EC1V 1NR
United Kingdom

call us

+44(0)207 183 8300

email us


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